Apple’s iPod Nano First Generation Brought Incidents in Japan

You cannot foresee how many gadgets or devices may bring risk for you. Actually, even the slightest risk should be prevented by many electronic devices manufacturers because this is dealing with consumers’ trust. The latest incident happened in Japan was when the first generation of iPod Nano music player was catching fire after significant overheating.

This incident led Apple’s Japanese unit to keep improving the warnings throughout the website, this is a following step should be carried out as the government has told the company to do so. According to the Ministry of Economy, Trade and Industry, Apple Japan had struggled to take best step in maintaining the problems by giving warnings about it through websites and recalling the devices. From a weekend press release, it is found out that the company had submitted a report to the Trade and Industry Department.

Previously, after 27 overheating incidents occurred, the ministry finally delivered an order to Apple Japan to take precise actions to overcome the incidents. The incidents reported included six fires that caused minor burns to four people. Certainly, the action should be able to prevent other incidents as well as reduce the unpredictable risk that may come to Apple’s consumers.

The phenomenal iPod Nano first generation has been flooding many countries all over the world. In Japan itself the device has been sold approximately 1.8 million units since September 2005. It means with the big number of units spread in Japan, the opportunity for the incident to take place is also huge, so the company is demanded to take immediate action to avoid the greater consequences.

Unfortunately, the action taken by Apple Japan which is by delivering information and warning through the company’s website regarding the incidents invites no interest from consumers because the information as well as warning given is lack of importance. Thus, the action in fact causes criticism to appear on the surface. It is reported that one of information given dealing with iPod problems is the recommendation for iPod Nano users to replace the battery.

Furthermore, through the same weekend press release, the ministry added that Apple Japan promised to enhance the website or the homepage to be more user-friendly and provide more understandable information related to warnings. This way, it is expected that the company will be able to prevent the incident from getting worse. Thereafter, Apple Japan had recently sent notification to ministry stated that there are 34 non-serious overheating accidents and the ministry commented that the delay is very regrettable.

Comments  

 
0 #1 2010-08-19 10:17
Thanks for u r information


its very useful
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