Along with enjoying fastest growth in the world of social media, Facebook has become the most influential tool of online marketing.
According to the recent statistics, Facebook houses the population of active users of over 1.11 Billion. When it comes to the number of active users, India comes second after the United States. Hence, for the US and India, we can say Facebook as the largest social network.
Facebook is proved a booming platform for business promotions. So, it’s not good to underestimate the value of Facebook. Hiring designers and launching landing page on Facebook is simple. But when it comes to launch effective and attractive landing page, you have to do extensive research and it needs comprehensive thinking process.
Launching just a page and launching an effective page are two different things. Only an effective landing page can give you massive quality ‘likes’ from Facebook. If you want effective Facebook landing page, than follow these steps.
Graphic with clear call to action
The lifeblood of an effective landing page is clear and concise call to action. If you want turn the visitors into your Facebook Fans, make your call to action work like a source of suggestion, not a trick. Place a strategic graphic onto your landing page to hijack the eyes of the visitors. The more you engage the visitors on your landing page, the more you will get genuine ‘likes’.
Add a Video
In order to make your landing page even more engaging, embedding a video is a nice trick. Besides placing an interactive video, putting the images on correct spots is also essential. In case you are not allowed to run the flash for any reason on Facebook, you have to keep launching with one click until a picture is seen.
Spread Your Information
If user hit a ‘like’ on your page, it is important for you to give deeper insight of your business. Rather than limiting the landing page only for likes, educate your visitors by giving rare details of your business. Rather than adding unnecessary and overwhelming content, provide to-the-point, compact and precise information that can engage the visitors. Rather than telling the customers what you want to say, tell them what they want to know about you.
Add fascinating images and contents
To attract the visitors, give them a reason to stick on your landing page. This way, provide something engaging and interesting. The more you post news, videos, photos, etc. on your page, the more the people get updated about you directly from their “News Feed” page.
When it comes to catch the eyes of new visitors, images are the most innovative way to clear everything about your brand and products instantly. Although you have products that are not so good-looking, quality images can still add vital charm to make your landing page rich.
Keep your page up-to-date
Customers always want something fresh and new in the marketplace. If your landing page has old offerings and contents and is outdated, it will leave negative impact on the customers.
The efficient landing page generator can magically improve your online presence and business. Otherwise, outdated landing page can damage your prestige in the online market.